I know the Walton family (no, not THAT Walton family) has done its very best to stay true to those small-town, northwest Arkansas roots, despite holding down five of the top eight slots on Forbes' list of richest Americans. That notwithstanding, I fear it just might not be the best business choice to have old S. Robson write the company's press releases himself, as he seems to have drifted just slightly out of touch with the common man's perspective over the years.
Witness, for instance, this Sam's Club announcement kicking off a marketing blitz to "bring celebrity 'must-haves' to Middle America." It starts off promisingly, dropping references to those universal cultural touchstones Oprah and Bennifer, but just a few graphs later you have:
While other consumer retail and designer jewelry stores offer similar fancy colored pieces at prices upwards of $750,000, SAM'S CLUB is making this exceptional pendant with approximately 5 cts of combined pink and white diamonds available to members for the everyday low cost of $560,000.
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